Caterham's Shop Smart expands in all directions
- Our new leaflet is being distributed to 17,000 households
- Extended Shop Smart to cover additional businesses - almost 60 participating in total now
- New information sheets for each shop being prepared, to let you know what's on offer
- Working with Festival and Food
- 2nd eNews to members during May
New Leaflet and information posters for shops
A new leaflet is on its way to 17,000 local households, with May's Caterham Independent. Leaflets are also being distributed to shops and others will go to libraries, surgeries and be handed out at local events. A Shop Smart poster for shops is being produced, to display their offer, to aid visibility of the scheme's benefits to everyone
The second leaflet is twice the original size. A full poster size version is being created for a few key locations too
More Businesses & open to wider types of business
An extension to Shop Smart to cover other businesses in or around Caterham, continuing the loyalty scheme concept.
The number of participating businesses has grown to almost 60, about twice the size at launch last August. Adding community organisations and totalling up the doctors, dentists, chemists, transport and other information, its now over 100 local organisations covered
Who's included now?
In the last month we have started to open the scheme up to other local businesses and you will find the initial new ones featured in the leaflet, together with all existing shops and businesses. This leaflet has a mini summary of all offers, plus location information. Its been funded through grant funds via ABC( A Better Caterham), some advertising and joining fees from the new businesses.
November/December is proposed for the next Shop Smart Guide. Vouchers are coming ( Arnold & Baldwin and Lilypad) and one of the new businesses ( Lifebroker) will be making a charitable donation for business via Shop Smart members to St Catherine's Hospice.
New shops over the last quarter, include Jennifer Hibbert (Clothes), Caterham Osteopaths, Papa John's (Pizza) & Essentials (Beauty)
The extra section includes: Lavender Box ( Beauty), Oliver Walker Photography, Nic Howard (Garden Design) and Buy Fine Wine.
The professional services section adds: Arnold & Baldwin(Chartered Surveyors), Bourne Accountancy, Cato St ( Graphics Design), CBA ( Recruiting), Bronzeoak Business Centre, Lifebroker ( Insurance) and Lilypad ( Estate Agency)
Festival & Food
Shop Smart is working with Caterham Festival to promote a Food Market in Croydon Road as part of Caterham Festival and we are on the back of the festival leaflet too. We are linking up with De Fest too.
Over 2,000 Members and eNewsletter planned in May
Membership is above 2,000 and we will now send out a second eNewsletter, to all those we have addresses for in early May, with some of the leaflet's content and any late news. One third of members are from outside Caterham and the balance evenly split between Hill & Valley.
A Shop Smart members competition is planned with a summer prize draw. We will feature prizes and details in a news release soon.
New material being loaded currently. We are looking at facebook and Twitter links to expand ways to reach our information.
If you are interested to become part of a small team taking this forward, please do get in touch and in any case let us have any suggestions for improvements.
Returning as local gift vouchers shortly, to be spent in participating shops.
Shops & Offers
A new section on the web site is a brief listing of all shops with sales or special offers. Please advise if we are missing some.
Joining at a shop or on-line
Is easy. Free membership cards can be obtained on the spot from JJ Browne, Touché, Peter Groom and La Fiaba in the Valley, plus Vivace Pianos, Swift Windows and Caterham Pine on the Hill. Cards are also available via post ( J J Browne, 10 Godstone Road, Caterham, Surrey, CR3 6RA) and the Internet.
You can pick up an application form in most participating shops. The cards come in a convenient "Big & Small" snap off pair, so one can go on a key ring and another in a wallet, or families can decide who has which. (Age 17 and over)
To all the participating shops
Shop Smart, shop local was launched in Caterham on August 6th 2009, to reward shoppers and business loyalty. Its proving very popular among residents, shops and local businesses. Membership cards, a web site and town promotions are part of a scheme launched by the Caterham Business Partnership and ABC ( A Better Caterham). Leaflets are available widely in participating shops & both libraries. The campaign is also being well supported by the Caterham Mirror, Advertiser, County Border News, Tandridge Chronicle and other local media, including BBC's Southern Counties Radio recently.
The scheme is backed by the local businesses taking part and supported by grants from Surrey CC, Tandridge DC, Caterham Valley and Caterham on the Hill Parish Councils. ABC have also obtained funds to assist us via SEEDA and the South East Rural Towns Partnership. At launch there were 31 shops in the scheme and now there are 59. The panel below lists each one.
Details of all the latest shops and their offers, together with a local shopping map and other material are in the scheme materials. Several others are in discussions, so watch this space!
The new Caterham web site with this information, including the shops, offers and their locations around the town has been created and can be reached from the banner above. Check the individual shop's pages for details of what they offer. Please note that all information is subject to change, while we add extra shops and of course some offers are for seasonal items. There are now 31 participating shops and town centre businesses in the Valley and 23 on the Hill and the balance on our doorstep. Other parts of the town and nearby are welcome too. The scheme is now open to include other Caterham businesses. Offers proposed range from straight forward discounts of up to 30%, to free items, promotions, vouchers for monthly draws, special terms and individual loyalty schemes.
Membership for Shoppers, Residents and Businesses.
Everyone can apply for a free Caterham Smart Card via the web site by clicking the card to the right , or by completing an application form in leaflets distributed at launch, or in shops displaying a Shop Smart Apply Here poster. (Age 17 and over) The cards come in a convenient "Big & Small" snap off pair, so one can go on a key ring and another in a wallet, or families can decide who has which.
The list of current outlets is below: ( May 2010)
|Bow Butterfly||Valley Godstone Rd|
|Caterham Linens||Valley Godstone Rd|
|J. J. Browne & Son, Jewellers||Valley Godstone Rd*|
|William Hill Furniture & Furnishings||Valley Godstone Rd|
|Martin & Co. Property Rentals||Valley Godstone Rd|
|Craft Stationers||Valley Godstone Rd|
|Dollman & Pritchard, Solicitors.||Valley The Square|
|Peter Groom Jewellery||Valley Church Walk*|
|Tots N Weenies||Valley Church Walk|
|Wimpy||Valley Church Walk|
|Catax. Taxis & Minibus||Valley Station Av|
|Floral Gallery Florists||Valley Station Av|
|D&A. Opticians||Valley Station Av|
|Touche Hairdressers||Valley Station Av*|
|Waitrose||Valley Station Av|
|Amber Room. Hair Salon||Valley Croydon Rd|
|Berringtons Jewellers||Valley Croydon Rd|
|Colourschemer Interiors||Valley Croydon Rd|
|Jennifer Hibbert Exclusive Fashion||Valley Croydon Rd|
|La Fiaba Italian Restaurant||Valley Croydon Rd|
|Queen Elizabeth's Foundation||Valley Croydon Rd|
|Papa John's Pizza ||Valley Croydon Rd|
|Rawlings Opticians||Valley Croydon Rd|
|Recruitment Solutions||Valley Croydon Rd|
|Southern Cooperative||Valley Croydon Rd|
|Treasure Chest||Valley Croydon Rd|
|Visions||Valley Croydon Rd|
|Dove's Decorating Supplies||Chaldon Rd|
|It's a Pet's Life||Chaldon Rd|
|Milan Designs||Chaldon Rd|
|Essentials Health & Beauty Salon||Raglan Precinct|
|Barrett's Guns and Sporting Goods||High St|
|Cheveux by Toni||High St|
|Olivish Mediterranean Restaurant||High St|
|Roger Lugg Accountants||High St|
|Swift Windows||High St*|
|The Cedars Osteopathic & Natural Health Practice||High St|
|Vivace Pianos||High St*|
|Yarn House||High St|
|Caterham Pine||Town End*|
|Amazing Glazing Pottery & Crafts||Westway|
|Tandridge Leisure. deStafford Sports Centre||Burntwood Lane|