Tuesday, 4 May 2010

Expansion by Shop Smart in 2010

Caterham's Shop Smart expands in all directions
  • Our new leaflet is being distributed to 17,000 households
  • Extended Shop Smart to cover additional businesses - almost 60 participating in total now
  • New information sheets for each shop being prepared, to let you know what's on offer
  • Working with Festival and Food
  • 2nd eNews to members during May

New Leaflet and information posters for shops

A new leaflet is on its way to 17,000 local households, with May's Caterham Independent. Leaflets are also being distributed to shops and others will go to libraries, surgeries and be handed out at local events. A Shop Smart poster for shops is being produced, to display their offer, to aid visibility of the scheme's benefits to everyone

The second leaflet is twice the original size. A full poster size version is being created for a few key locations too

More Businesses & open to wider types of business
An extension to Shop Smart to cover other businesses in or around Caterham, continuing the loyalty scheme concept.

The number of participating businesses has grown to almost 60, about twice the size at launch last August. Adding community organisations and totalling up the doctors, dentists, chemists, transport and other information, its now over 100 local organisations covered

Who's included now?
In the last month we have started to open the scheme up to other local businesses and you will find the initial new ones featured in the leaflet, together with all existing shops and businesses. This leaflet has a mini summary of all offers, plus location information. Its been funded through grant funds via ABC( A Better Caterham), some advertising and joining fees from the new businesses.

November/December is proposed for the next Shop Smart Guide. Vouchers are coming ( Arnold & Baldwin and Lilypad) and one of the new businesses ( Lifebroker) will be making a charitable donation for business via Shop Smart members to St Catherine's Hospice.

New shops over the last quarter, include Jennifer Hibbert (Clothes), Caterham Osteopaths, Papa John's (Pizza) & Essentials (Beauty)

The extra section includes: Lavender Box ( Beauty), Oliver Walker Photography, Nic Howard (Garden Design) and Buy Fine Wine.

The professional services section adds: Arnold & Baldwin(Chartered Surveyors), Bourne Accountancy, Cato St ( Graphics Design), CBA ( Recruiting), Bronzeoak Business Centre, Lifebroker ( Insurance) and Lilypad ( Estate Agency)

Festival & Food
Shop Smart is working with Caterham Festival to promote a Food Market in Croydon Road as part of Caterham Festival and we are on the back of the festival leaflet too. We are linking up with De Fest too.

Over 2,000 Members and eNewsletter planned in May
Membership is above 2,000 and we will now send out a second eNewsletter, to all those we have addresses for in early May, with some of the leaflet's content and any late news. One third of members are from outside Caterham and the balance evenly split between Hill & Valley.

Summer Competition.
A Shop Smart members competition is planned with a summer prize draw. We will feature prizes and details in a news release soon.

Web Pages
New material being loaded currently. We are looking at facebook and Twitter links to expand ways to reach our information.

If you are interested to become part of a small team taking this forward, please do get in touch and in any case let us have any suggestions for improvements.

Caterham Pounds

Returning as local gift vouchers shortly, to be spent in participating shops.

Shops & Offers
A new section on the web site is a brief listing of all shops with sales or special offers. Please advise if we are missing some.

Joining at a shop or on-line
Is easy. Free membership cards can be obtained on the spot from JJ Browne, Touch
é, Peter Groom and La Fiaba in the Valley, plus Vivace Pianos, Swift Windows and Caterham Pine on the Hill. Cards are also available via post ( J J Browne, 10 Godstone Road, Caterham, Surrey, CR3 6RA) and the Internet.

You can pick up an application fo
rm in most participating shops. The cards come in a convenient "Big & Small" snap off pair, so one can go on a key ring and another in a wallet, or families can decide who has which. (Age 17 and over)

To all the participating shops

Background information
Shop Smart, shop local was launched in Caterham on August 6th 2009, to reward shoppers and business loyalty. Its proving very popular among residents, shops and local businesses. Membership cards, a web site and town promotions are part of a scheme launched by the Caterham Business Partnership and ABC ( A Better Caterham). Leaflets are available widely in participating shops & both libraries. The campaign is also being well supported by the Caterham Mirror, Advertiser, County Border News, Tandridge Chronicle and other local media, including BBC's Southern Counties Radio recently.

The scheme is backed by the local businesses taking part and supported by grants from Surrey CC, Tandridge DC, Caterham Valley and Caterham on the Hill Parish Councils. ABC have also obtained funds to assist us via SEEDA and the South East Rural Towns Partnership. At launch there were 31 shops in the scheme and now there are 59. The panel below lists each one.

Details of all the latest shops and their offers, together with a local shopping map and other material are in the scheme materials. Several others are in discussions, so watch this space!

The new Caterham web site with this information, including the shops, offers and their locations around the town has been created and can be reached from the banner above. Check the individual shop's pages for details of what they offer. Please note that all information is subject to change, while we add extra shops and of course some offers are for seasonal items. There are now 31 participating shops and town centre businesses in the Valley and 23 on the Hill and the balance on our doorstep. Other parts of the town and nearby are welcome too. The scheme is now open to include other Caterham businesses. Offers proposed range from straight forward discounts of up to 30%, to free items, promotions, vouchers for monthly draws, special terms and individual loyalty schemes.

Membership for Shoppers, Residents and Businesses.
Everyone can apply for a free Caterham Smart Card via the web site by clicking the card to the right , or by completing an application form in leaflets distributed at launch, or in shops displaying a Shop Smart Apply Here poster. (Age 17 and over) The cards come in a convenient "Big & Small" snap off pair, so one can go on a key ring and another in a wallet, or families can decide who has which.

The list of current outlets is below: ( May 2010)

Caterham Valley

Bow Butterfly Valley Godstone Rd
Caterham Linens Valley Godstone Rd
J. J. Browne & Son, Jewellers Valley Godstone Rd*
William Hill Furniture & Furnishings Valley Godstone Rd
Martin & Co. Property Rentals Valley Godstone Rd
Craft Stationers Valley Godstone Rd
Dollman & Pritchard, Solicitors. Valley The Square
Peter Groom Jewellery Valley Church Walk*
Tots N Weenies Valley Church Walk
Wimpy Valley Church Walk
Catax. Taxis & Minibus Valley Station Av
Floral Gallery Florists Valley Station Av
D&A. Opticians Valley Station Av
Touche Hairdressers Valley Station Av*
Waitrose Valley Station Av
Amber Room. Hair Salon Valley Croydon Rd
Berringtons Jewellers Valley Croydon Rd
Colourschemer Interiors Valley Croydon Rd
Jennifer Hibbert Exclusive Fashion
Valley Croydon Rd
La Fiaba Italian Restaurant Valley Croydon Rd
Queen Elizabeth's Foundation Valley Croydon Rd
Papa John's Pizza
Valley Croydon Rd
Rawlings Opticians Valley Croydon Rd
Recruitment Solutions Valley Croydon Rd
Southern Cooperative Valley Croydon Rd
Treasure Chest Valley Croydon Rd
Visions Valley Croydon Rd
Caterham on the Hill
Dove's Decorating SuppliesChaldon Rd
It's a Pet's LifeChaldon Rd
Milan DesignsChaldon Rd
Essentials Health & Beauty Salon Raglan Precinct
Barrett's Guns and Sporting Goods High St
Cheveux by Toni High St
Olivish Mediterranean Restaurant High St
MotoMaxHigh St
Roger Lugg AccountantsHigh St
Swift WindowsHigh St*
The Cedars Osteopathic & Natural Health PracticeHigh St
Vivace PianosHigh St*
Yarn HouseHigh St
Caterham PineTown End*
Amazing Glazing Pottery & CraftsWestway
Caterham Osteopaths
MHP Studios Westway
Westway Butchers Westway
Tandridge Leisure. deStafford Sports Centre Burntwood Lane

Apply Here points are marked with * Others are welcome to join and we will keep this list updated and add details of offers . The slide show to the right shows the shops in the scheme. If you click on the pictures you can get a Google link to locations and contact information too.

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